A Lesson from Andrew Crapuchettes: Part 1

Over less than a decade, Andrew Crapuchettes has sold his company, Emsi (Economic Modeling Specialists International) five times.

But he has repeatedly ended up in control — perhaps because he always cedes control to the yet higher power of the God and community he serves.

Crapuchettes is a master of feedback loops, hierarchical ladders, recursive spirals, and computational architectures that lead to compounding growth in business and investment. He understands that “Capitalism begins with giving, not with taking.” He sees both the huge promise and the inexorable limits of big data and artificial intelligence. He grasps the Life After Google lesson that enterprises thrive not by replacing human talent but by attracting, multiplying, and expanding it.

Thus, he has been able to turn a tiny database company in a small town in the Idaho panhandle into a global force with offices in Dallas, London, and Tokyo. His approach offers crucial promise for overcoming the economic stagnation now afflicting much of the world in a time of trial. It teaches the vital lesson that economic growth is an effect of learning not only to do things right, but to find the right things to do.

Through the conduct of experiments of enterprise that can fail, entrepreneurs learn how to get the right talents in the right places at the right times with the right skills for the right ultimate purposes — the business purposes that bring them all together in a helical unity of aspiration and worship.

Rebelling against the nihilism and vanity of California culture, Crapuchettes moved with his author-wife Elise to the small college town of Moscow, Idaho, to join a particular church family. It is led by the evangelical pastor-educator Douglas Wilson, who invited me to the town to appear on his provocative “Man Rampant” interview show and run rampant up and down the nearby Idaho hills.

My message for Moscow was the unity of all these pursuits of faith, family, and freedom. The divine worship of logos, the word, confirms the primacy of the software word and design over the hardware material in computer science, the internet and in the database.

Similarly, the precedence of the word over the flesh as ordained in the first lines of the Gospel of John (“in the beginning was the word… and it became flesh”) assert the philosophical identity of John One with Sir Francis Crick’s “Central Dogma of Biology.”

An Impressive Transformation

Discovered almost a millennium after John, the DNA word informs the assembly of proteins (flesh) but the protein flesh cannot code DNA. This priority of the word is at the heart of all biotech and carries it beyond physics and chemistry to methods of programming information.

Now with five children, all adept at musical instruments and intellectual exchange, Crapuchettes is leading the transformation of the town into a technology and Christian educational center that is sucking in talent by the carload from increasingly bureaucratic and parasitical polities such as San Francisco and Seattle, and toxic snake pits such as Portland.

Providing Emsi with deep roots, impressive buildings and educational institutions in Moscow, he has induced each successive buyer of Emsi to enrich his town while revitalizing his company.

Emsi is an entrepreneurial vessel perfectly aligned with the needs of the world economy at any time, but perhaps particularly in the time of COVID. Crapuchettes envisages his company as a Venn diagram that combines jobs, skills, and educational syllabi in intricate combinatorial patterns.

More on this in tomorrow’s Daily Prophecy


George Gilder
Editor, Gilder’s Daily Prophecy

You May Also Be Interested In:

George Gilder

George Gilder is the most knowledgeable man in America when it comes to the future of technology — and its impact on our lives.

He’s an established investor, writer, and economist with an uncanny ability to foresee how new breakthroughs will play out, years in advance.

And he’s certainly no stranger to the financial newsletter...

View More By George Gilder